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Why Excuses Are Actually a Success Strategy (If You Use Them Right)

Everybody has challenges that seem to get in the way of success. You want to do something, live a certain way, or simply build the life you've been imagining. And yet, there are always obstacles with the potential to stop you. Your job — the real job — is to figure out how to navigate those challenges so they limit their impact on your success.


This has been my quest for nearly my entire life. I had to figure out how to achieve success despite my disability and the psychological weight it carries. And along the way, I discovered something most people are never told: excuses, handled correctly, can be one of the most powerful tools you have.

We use excuses to justify our lack of success, and when we do, it's oddly comforting — because we can point to things mostly out of our control and say, "That's why I'm not there yet." Excuses give us a convenient off-ramp, a way to absolve ourselves of not doing the work.

Traditionally, we're taught that excuses are bad. That if we want to achieve success, we need to stop making them and simply find a way. But what if that thinking isn't totally accurate? What if there's a better approach?

An excuse is simply a reason something did or did not happen — or why something can or cannot happen. We might be late because of traffic. A project might not be completed because we were waiting on data that didn't arrive. We may not have enough resources, time, energy, or knowledge. The reasons behind any challenge can be endless.

Here's the thing: every excuse contains a grain of truth, unless it's an outright lie. Most of the time, excuses are a statement of fact. But just because something is true doesn't mean you have to operate from that place. Acknowledging your excuses — and then changing the way you operate — can be extraordinarily powerful.

My disability closed many career opportunities. In a strange way, it closed so many that it forced me into an amazing one — as a writer and speaker. If I weren't disabled, I would probably be hustling and bustling like everyone else. The excuse didn't stop me. It redirected me.

The classic interpretation of an excuse suggests that because something can't happen, it must be time to give up. If someone has had a string of bad relationships, the excuse says love isn't in the cards. If someone discovers their dream job but assumes they don't have the right skill set, the excuse says abandon the goal. These excuses may be valid — but they can be treated as a final verdict or as an opening move.

When you treat an excuse as a final verdict, it becomes a ceiling. But when you treat it as a starting point, it becomes a map. The excuse tells you exactly where the gap is — and gaps can be bridged.

I knew there were limitations that stood in my way. But instead of letting them stop me, I acknowledged them and found creative paths forward. Old black-and-white movies showed executives giving dictation and speakers presenting to foreign audiences through interpreters. That gave me a model. My desire to achieve my goals led me to find creative solutions — not by ignoring the challenges, but by using them as information.

If you want to write a book, you can acknowledge that you don't know where to begin — and then decide to become a student of the writing process. Learn to structure an outline. Draft a chapter. Get some thoughts on paper and go from there. If you've had a string of bad relationships and want to break that cycle, start by doing things differently. Look in new places. Take a different approach. If you want to change your life, you have to change your approach to life.

One of the most damaging effects of chronic excuse-making is what it does to your reputation. Relationships are among the most valuable investments we can make. When we constantly make excuses, we withdraw from that investment. People are forgiving of an occasional excuse. What hurts is the pattern — always being late, always complaining, always focusing on what's wrong. That pattern signals something. And others notice.

But the most dangerous excuses are the ones you make to yourself without following up with a positive reaction. When you make excuses to other people, you're really making excuses for yourself. While it might feel helpful in the moment, you're actually hurting your future self. An honest excuse gives you clarity. It tells you where the gap is. The problem isn't the excuse — it's what you do next.

The Anatomy of an Excuse
Understanding how excuses affect your goals requires looking at three distinct parts.

Part 1 — The Excuse Itself
This is the honest explanation of what went wrong or why something can't happen right now. The clearer and more honest you are, the better positioned you are to move forward. The problem is that most people fixate on a single factor. You might be late because of traffic — but the deeper truth is you didn't plan for it. You might not have the skills to advance in your career — but the deeper truth is you haven't taken steps to build them. You can blame a rocky relationship on your partner, but most likely there are things you can change to show up better. Examine everything that holds you back, not just the surface-level explanation.

Part 2 — Reaction
One of my signature stories is assuming I could not move out of my parents' house and go to college. I needed a lot of help — that was my excuse. But the deeper truth was that I wasn't willing to ask for help. There is always a workaround. If you don't have enough time, you can find it somewhere in your day. If you don't know how to do something, you can research it or search for guidance. If you want to change your life, you must change the way you react to your excuses. That's where the real transformation lives.

Part 3 — Consequences
When you don't address your excuses in a positive way, there will be consequences — both visible and invisible. No matter how legitimate the excuse is, the downstream effects are largely the same. There are instances where being at peace with the consequences is a valid choice. If a salesperson decides not to take meetings after hours and accepts the trade-off in earnings, they are being realistic. But where people go wrong is wanting to make the excuse without accepting any consequence — eating however they want while expecting peak health, behaving however they please while expecting a sterling reputation.

There are two primary consequences to unaddressed excuses: you hurt your reputation, and you limit your own success. If I had kept making the excuse that I could not go to college, I would never have lived that experience. The uncomfortable truth is that very few people truly care about your success. You should be the one who cares most.

Excuses can be one of your greatest limitations — or one of your most powerful tools. The difference is what you do with them. Acknowledge the excuse. Understand the gap it reveals. Then make a decision: is this a final verdict, or is it your starting point? Choose the latter, and you are already on your way.

 

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